Artifact - Webflow E-Commerce Website Template

The story so far. Key moments in our ongoing mission to redefine business automation.

Feb 2023

Artifact is founded in California

May 2023

First prototype launched to early testers

Nov 2023

Secured funding to fuel growth

Feb 2024

First major integration released for users

April 2024

Expanded team to scale development

Sept 2024

Hit 1,000 businesses using Artifact

Jan 2025

Launched Artifact for enterprise

Future

More goodness

Leadership Team

Simon Chin

Chief Executive Officer

Sets enterprise vision and commercial direction that turns connected systems into measurable business performance.

Crystelle Topatan

Head of Operations

Drives day to day team performance and delivery structure across projects, priorities, and resourcing.

Product Team

Olivia Alexandersson

Head of Customer Experience Strategy

Leads customer experience strategy across Flowstate's client engagements. Olivia ensures every organisation we work with has the systems, structure, and capability to deliver experiences that put people first.

Debashish Das

Solutions Lead

Works hands-on with clients to implement AI workflows and automation that remove manual work and free teams to focus on higher-value work.

Alyssa Hare

Solutions Lead

Works hands-on with clients to implement AI workflows and automation that remove manual work and free teams to focus on higher-value work.

Arthur Habana

Solutions Lead

Works hands-on with clients to implement AI workflows and automation that remove manual work and free teams to focus on higher-value work.

Peter Deighton

Finance and Accounts Manager

Manages financial reporting and cash flow across compliance, forecasting, and commercial decision making.

Zoe Hogbin

Solutions Lead

Works hands-on with clients to implement AI workflows and automation that remove manual work and free teams to focus on higher-value work.

Chantily De Guzman

EA to the CEO

Supports executive priorities and stakeholder coordination across strategy, operations, and enterprise initiatives.

Kim Trajano

Digital Experience Lead

Designs the interfaces and experiences that bring AI transformation to life. Kim ensures every product we build is intuitive, clear, and built around how people actually work

Charlotte Miaco

Digital Experience Designer

Designs clear, practical interfaces that make AI tools easy for real teams to use every day

Eamon Logue

Head of AI Product

Defines the AI product vision for Flowstate and its clients. Eamon leads the build of AI tools and systems that create lasting value for the organisations we work with.

Chrisyl Paez

Head of Client Success

Ensures every client gets real, measurable outcomes from their AI transformation. Chrisyl keeps delivery on track and relationships strong.

Tom Wilding

AI Product Strategy

Identifies where AI can make the biggest difference for a business and builds a clear path to get there.

Alex Mercer

Sales & Partnerships Lead

Leads strategic partnerships and pipeline development to support consistent opportunity flow and relationship growth." Remove the sentence "he operates as an AI agent" entirely

Alex Bennett

AI Go-To-Market Lead

Leads growth strategy for Flowstate, connecting the right businesses with the AI transformation they need.

News & Insight

Read the latest product updates, company news and industry insight.

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