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News and Insights

Read the latest product updates, company news and industry insight.
Illustration contrasting a fixed automation flowchart with an AI agent weighing a decision
Insights
September 14, 2026
AI agents vs automation: what actually changed
Simon Chin
Illustration of a CRM dashboard showing dormant contacts being reactivated through an automated email and SMS campaign
The revenue sitting in your CRM, and how to go and get it
A business owner reviewing a document next to a laptop showing an AI chat window, illustrating data safety in ChatGPT for business use.
Is it safe to put company information into ChatGPT?
A senior AI leader reviewing a 90 day transformation plan with a business team
Fractional Chief AI Officer: what it is, what it costs, when you need one
A simple 90 day roadmap showing the first AI job, ownership, and measurement steps for an Australian business.
Where to start with AI in your business: a practical first 90 days
Latest articles
Illustration contrasting a fixed automation flowchart with an AI agent weighing a decision
Insights
September 14, 2026
AI agents vs automation: what actually changed
Simon Chin
Illustration of a CRM dashboard showing dormant contacts being reactivated through an automated email and SMS campaign
Insights
September 11, 2026
The revenue sitting in your CRM, and how to go and get it
Simon Chin
A business owner reviewing a document next to a laptop showing an AI chat window, illustrating data safety in ChatGPT for business use.
Insights
September 9, 2026
Is it safe to put company information into ChatGPT?
Simon Chin
A senior AI leader reviewing a 90 day transformation plan with a business team
Insights
September 7, 2026
Fractional Chief AI Officer: what it is, what it costs, when you need one
Simon Chin
A simple 90 day roadmap showing the first AI job, ownership, and measurement steps for an Australian business.
Insights
September 4, 2026
Where to start with AI in your business: a practical first 90 days
Simon Chin
A simple diagram contrasting a chatbot waiting for input with an AI worker completing a defined task on its own
Insights
August 31, 2026
What is an AI worker, and how is it different from a chatbot?
Simon Chin
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Once a week, we share practical ideas on AI, automation, and how to build a business where your people spend their time on work that actually grows things. Written for leaders who are done watching good people burn out on bad processes.
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“Artifact had everything we needed to build a stunning website in no time. The attention to detail in this product is simply remarkable.”
John B
Product Lead
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Your AI Team
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Your people, doing better work
Google
star iconstar iconstar iconstar iconstar icon
Book AI Discovery Call
Book AI Discovery Call
“Artifact had everything we needed to build a stunning website in no time. The attention to detail in this product is simply remarkable.”
John B
Product Lead
Schedule a conversation
Schedule a conversation
Right Arrow White Icon
Your AI Team
AI WorkersFractional Chief AI Officer (fCAIO)
Your CRM Team
AI Intelligence for CRM
Our Capabilities
AI Automation and Workflow OptimisationAI Strategy and Digital Product DevelopmentAI Training and Organisational EnablementCustomer Journey Strategy and DesignCRM Architecture and Lifecycle AutomationData and Systems IntegrationCustomer Service and Experience OptimisationAI-Led Go-To-Market Strategy and Systems
Phone
+61 483 951 943
Resources
News and insightsCase studies
About Us
AboutMission and valuesAI Manifesto
Contact
Start with DiscoveryContact Us
Legal
Privacy PolicyTerms and Conditions
Head Office
11-13 Cubitt St, Cremorne,
VIC, Australia 3121
Legal
Privacy PolicyTerms and Conditions
Head Office
11-13 Cubitt St, Cremorne,
VIC, Australia 3121
Phone
+61 483 951 943
Main logo link that leads to home page
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