RMIT University

RMIT University engaged Flowstate as an industry partner within the Masters of Data Analytics and AI programme.

The objective was to bridge academic theory with enterprise reality. Students were to work with live data, real customer systems, and applied infrastructure challenges that reflect modern organisational complexity.

This was not a guest lecture engagement. It was active infrastructure collaboration.

Flowstate integrated real world CRM, lifecycle, and system design challenges into the curriculum, exposing students to Enterprise Experience Infrastructure in practice.

Where the disconnect existed

Universities often teach analytics in isolation from commercial execution.

Students understand models and theory but have limited exposure to:

• Live CRM data environments
• Customer journey mapping in operational contexts
• Integration challenges across multiple systems
• Translating data insight into infrastructure decisions
• Governance and reporting frameworks tied to revenue outcomes

RMIT sought to close this gap.

Designing the Industry Embedded Infrastructure Experience

Flowstate partnered with RMIT to create an applied learning model built around real enterprise system challenges.

“Flowstate’s collaboration was invaluable to our students. It translated classroom learning into real world application and exposed students to the complexity of modern data driven organisations.”

Hafizul Islam PhD, College of Business, RMIT University

Diagnose the Context

We introduced students to:

• CRM data structures and lifecycle architecture
• Customer journey mapping frameworks
• Behavioural segmentation logic
• Revenue attribution models
• Data governance and integration considerations

Students worked with real platform environments including Klaviyo as CRM infrastructure, analysing structured datasets across customer profiles, transactional behaviour, and segmentation frameworks.

Design Applied Solutions

Rather than theoretical assignments, students were tasked with:

• Identifying lifecycle friction within CRM environments
• Proposing segmentation improvements
• Mapping customer journeys to commercial outcomes
• Designing infrastructure improvements tied to measurable impact

This exposed students to how Enterprise Experience Infrastructure functions inside operating businesses.

Internship Programme and Commercial Impact

The collaboration extended beyond the classroom.

Twelve high performing students were selected for a 12 week internship programme embedded within Flowstate.

During this period, students:

• Contributed to active customer lifecycle optimisation projects
• Assisted with data analysis and segmentation refinement
• Supported journey mapping and reporting frameworks
• Delivered insight that informed infrastructure improvements

The internship cohort added tangible value across multiple active customer accounts, while gaining real world experience operating inside complex CRM and data environments.

This created a direct talent pipeline aligned to Enterprise Experience Infrastructure capability.

Outcome

The partnership delivered dual impact.

For RMIT students:

• Practical exposure to enterprise CRM and lifecycle infrastructure
• Applied experience with real customer datasets
• Industry ready skill development
• 12 week structured internship experience

For Flowstate:

• Fresh analytical insight across customer environments
• Additional research and experimentation capacity
• Strengthened connection between academic AI research and enterprise application
• A scalable industry partnership model

The collaboration demonstrated how Enterprise Experience Infrastructure can serve as both a commercial capability and an educational framework.

What This Enabled

This partnership established:

• A repeatable university to industry infrastructure model
• A structured internship pathway aligned to AI and CRM capability
• Stronger integration between analytics education and operational reality
• A foundation for ongoing collaboration across enterprise data and AI projects

Enterprise Experience Infrastructure is not just about systems. It is about capability building.

RMIT and Flowstate demonstrated how education, industry, and infrastructure can operate as one connected ecosystem.