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News and Insights

Read the latest product updates, company news and industry insight.
A manager reviewing work alongside an AI worker, representing the onboarding of AI agents into a business team.
Insights
September 21, 2026
How to Onboard an AI Worker Like a New Staff Member
Simon Chin
Illustration contrasting a fixed automation flowchart with an AI agent weighing a decision
AI agents vs automation: what actually changed
Illustration of a CRM dashboard showing dormant contacts being reactivated through an automated email and SMS campaign
The revenue sitting in your CRM, and how to go and get it
A business owner reviewing a document next to a laptop showing an AI chat window, illustrating data safety in ChatGPT for business use.
Is it safe to put company information into ChatGPT?
A senior AI leader reviewing a 90 day transformation plan with a business team
Fractional Chief AI Officer: what it is, what it costs, when you need one
Latest articles
Isometric illustration of people working effectively with AI — your people are your competitive advantage
Insights
June 24, 2026
Your people are your competitive advantage. Are you treating them like it?
Simon Chin
Dark navy Flowstate quote card reading: Most AI projects don't fail. They just get pointed at the wrong work.
Insights
June 22, 2026
Why AI projects fail, and how to make yours work
Simon Chin
Dark navy Flowstate quote card reading "The true cost of not acting on AI is your best thinking, draining away one Tuesday at a time."
Insights
June 17, 2026
The true cost of not acting on AI
Simon Chin
Flowstate quote card explaining what it means to be an AI-native business
Insights
June 10, 2026
What does it actually mean to be AI-native?
Simon Chin
Abstract isometric illustration representing human potential and AI transformation in business
Insights
June 4, 2026
Your Best People Are Doing the Wrong Work
Simon Chin
Simon Chin
Insights
May 25, 2026
The Businesses That Scale Without Breaking Are the Most Structurally Prepared
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Once a week, we share practical ideas on AI, automation, and how to build a business where your people spend their time on work that actually grows things. Written for leaders who are done watching good people burn out on bad processes.
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Your people, doing better work
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“Artifact had everything we needed to build a stunning website in no time. The attention to detail in this product is simply remarkable.”
John B
Product Lead
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Your AI Team
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Your people, doing better work
Google
star iconstar iconstar iconstar iconstar icon
Book AI Discovery Call
Book AI Discovery Call
“Artifact had everything we needed to build a stunning website in no time. The attention to detail in this product is simply remarkable.”
John B
Product Lead
Schedule a conversation
Schedule a conversation
Right Arrow White Icon
Your AI Team
AI WorkersFractional Chief AI Officer (fCAIO)
Your CRM Team
AI Intelligence for CRM
Our Capabilities
AI Automation and Workflow OptimisationAI Strategy and Digital Product DevelopmentAI Training and Organisational EnablementCustomer Journey Strategy and DesignCRM Architecture and Lifecycle AutomationData and Systems IntegrationCustomer Service and Experience OptimisationAI-Led Go-To-Market Strategy and Systems
Phone
+61 483 951 943
Resources
News and insightsCase studies
About Us
AboutMission and valuesAI Manifesto
Contact
Start with DiscoveryContact Us
Legal
Privacy PolicyTerms and Conditions
Head Office
11-13 Cubitt St, Cremorne,
VIC, Australia 3121
Legal
Privacy PolicyTerms and Conditions
Head Office
11-13 Cubitt St, Cremorne,
VIC, Australia 3121
Phone
+61 483 951 943
Main logo link that leads to home page
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